I know, long time no blog. Well, I’m promoting the new CD, trying to maintain my health and I’m still a mom, wife and responsible dog owner…a lot of bases to cover. Plus, I’m taking some time to catch up on some reading and participate in community events. So, micro-blogging from now on. Here’s the latest:
I recently attended the Austin Music Foundation‘s panel “How to Get Booked at a Festival”. Panelists included the booking powers that be at SXSW, ACL and Lollapalooza. I just wanted to share with you something that everyone on the panel agreed with when asked if there was one thing that would cause festival booking agents to immediately dismiss a band/performer: No social media presence.
Now, there were other things they agreed upon, obvious things like bad music or music not compatible with the festival theme. Rudeness was also mentioned. But, it was very clear that if you were not making a real effort to engage with your fans through social media, none were going to take you seriously. Here this: festival booking agents are expecting you to promote yourself and their festivals if you want them to put you in front of their crowds. They will choose someone who is doing the work to engage fans over someone who does not.
But, please don’t think you can fake it. They are on to those who buy followers. If they don’t see real/organic engagement, they’re going to pass. And, I don’t believe you have to spend 24/7 on social media to have a presence. If you want, you can help build it with legitimate ad campaigns and promoting your pages at shows. Then, take a few minutes a day to engage with those who follow you. You don’t have to overwhelm yourself with it. If your goal is to break into music festivals, it’ll be worth your time. The more you know… 🙂