Social Media Presence Required

I know, long time no blog. Well, I’m promoting the new CD, trying to maintain my health and I’m still a mom, wife and responsible dog owner…a lot of bases to cover. Plus, I’m taking some time to catch up on some reading and participate in community events. So, micro-blogging from now on. Here’s the latest:

I recently attended the Austin Music Foundation‘s panel “How to Get Booked at a Festival”. Panelists included the booking powers that be at SXSW, ACL and Lollapalooza. I just wanted to share with you something that everyone on the panel agreed with when asked if there was one thing that would cause festival booking agents to immediately dismiss a band/performer: No social media presence.

Now, there were other things they agreed upon, obvious things like bad music or music not compatible with the festival theme. Rudeness was also mentioned. But, it was very clear that if you were not making a real effort to engage with your fans through social media, none were going to take you seriously. Here this:  festival booking agents are expecting you to promote yourself and their festivals if you want them to put you in front of their crowds. They will choose someone who is doing the work to engage fans over someone who does not.

But, please don’t think you can fake it. They are on to those who buy followers. If they don’t see real/organic engagement, they’re going to pass. And, I don’t believe you have to spend 24/7 on social media to have a presence. If you want, you can help build it with legitimate ad campaigns and promoting your pages at shows. Then, take a few minutes a day to engage with those who follow you. You don’t have to overwhelm yourself with it. If your goal is to break into music festivals, it’ll be worth your time. The more you know… ūüôā

Next up:¬†This Friday I discuss¬†royalties: How to Get Paid as an¬†Indie Artist¬†– w/ @cindypluggedin at 5PM EST: WVQC. ¬†Blog to follow…

Onesheet BAM! Just like that.

One sheet:

In the entertainment industry, a one-sheet or one sheet is a single document
that summarizes a product for publicity and sales

 

Thanks to Madalyn Sklar for posting this link on my Facebook page: http://techcrunch.com/2011/07/07/onesheet-is-about-me-for-bands/

Madalyn never fails to alert me to great stuff on the web for bands.  This time it’s Onesheet. Founder of ArtistData, Brenden Mulligan (@bmull) , has created an easy way to compile all the info about your band into a beautifully simple, virtual onesheet. The beauty of it: you hardly have to do a thing.

It’s like this:

1) Upload a background image

2) Connect your social networks by filling in the blank URLs

3) Save

 

Then:

Onesheet

You can customize color and position if you want to but, otherwise, you’re done. It’s all there! You don’t have to update. It’ll update itself. Sweet! Super easy. 

You know how everyone keeps saying that you need to maintain your Myspace profile because programmers and booking agents want a uniform place to find all your info? Yeah….beat this!

 

Merch Sales Squared! (Cha-ching)

As mentioned in the previous blog “For the Indie Do-It-Yourself-er”, ladies and gentlebands, SQUARE!

Square is a FREE app with a FREE card reader that allows you to accept credit card payments from your Apple IOS or Google Android device. Oh, yeah it does. 

I downloaded this app when I first read about it a few months back but, I never activated it because I was slightly suspicious of it. It wasn’t until  Claude “Butch” Morgan stopped by my table at one of his events and said “Laura, you need to get one of these.” that I decided to take a closer look. This thing is awesome. No charge for the app. No cost to sign up. No charge for the card reader. No recurring charges. You only pay a fee per transaction. If you have the card in hand and can swipe it it’s 2.75% +15 cents. If you have to enter the credit card number in manually, it’s 3.5% +15 cents. You can then text or email your customer their receipt right then and there. If you are worried about security, read this

Why accept credit cards at your shows? You will absolutely increase merch sales if you do. A lot of people don’t like to carry a lot of cash when they go out and, when they have it, they are spending it on food and drink. It’s all about making it “stupid easy” for the customer to buy. This’ll do it for you. Sign up is really easy. All you have to do is give the pertinent info and verify your bank information and the money gets deposited into your account in a flash. 

Now all you have to do is be sure your device is charged before the show. ūüôā

 

Merch

 -Laura Marie

P.S. Even Bob Lefsetz is blogging about it. If you don’t know who Bob Lefsetz is, subscribe to his blog to get a brutally honest take on the music industry. Sometimes the truth hurts but it can also set you free. So, fly my little broken birdies, FLY!

P.S.S Nerd Alert is a dot com!!!! As in: nerdalert4musicians.com and, follow the blog on Twitter: twitter.com/nerdalert4   Follow nerdalert4 on Twitter