Building a Fan Base: You’re Doing it Wrong

Fans

 

Not to be harsh but, really, this will not net you results. What will? Build real relationships with other musicians you admire. Play gigs with them if your compatible, comparable and on or near the same level in your careers. Or, share ideas. At the very least, get to know them first. Other musicians don’t exist to promote you. Of course, we all appreciate it if you are a musician who likes our music and shares it with your fans. I share the music of musicians I like with my fans because I like them and not because I owe them one for liking my page. That’s not what a fan is. And, trust me, you don’t want fans who are only “fanning” you out of obligation. You want fans who truly admire your work. 

So, go ahead. Introduce yourself. Even invite musicians to listen to your work or tell them about your projects. That’s awesome. But, the above…is just silly. 

THIS IS NOT SPAM (blog post)

Gotta love it. Just got a spam message from a band. The subject line read: THIS IS NOT SPAM. The content: Check out my this that and the other thing. 

No. 

No, no, no, no, no.

I wish I could pop your nose with a newspaper. 

But, in case no one has explained it to you before, here it is.

 

The definition of SPAM as it applies to email/internet correspondence:

Any direct and unsolicited self promotive communication.

This includes, but is not limited to, sending emails to people who have not personally opted in or signed up on your email list or inquired about your services (exceptions would be close friends and family who “know you like that”) and posting promotion without permission on someone’s website, message board, fan page, wall, comment box, etc. 

 

Again, I’m not saying “Don’t promote yourself”. We have to and we can’t all afford to buy ad space. I’m just saying, connect with people first. If you’re desperate, even go so far as to ask people to help promote you. But, if you are going to spam people, know this, you will be shunned.