Merch Sales Squared! (Cha-ching)

As mentioned in the previous blog “For the Indie Do-It-Yourself-er”, ladies and gentlebands, SQUARE!

Square is a FREE app with a FREE card reader that allows you to accept credit card payments from your Apple IOS or Google Android device. Oh, yeah it does. 

I downloaded this app when I first read about it a few months back but, I never activated it because I was slightly suspicious of it. It wasn’t until  Claude “Butch” Morgan stopped by my table at one of his events and said “Laura, you need to get one of these.” that I decided to take a closer look. This thing is awesome. No charge for the app. No cost to sign up. No charge for the card reader. No recurring charges. You only pay a fee per transaction. If you have the card in hand and can swipe it it’s 2.75% +15 cents. If you have to enter the credit card number in manually, it’s 3.5% +15 cents. You can then text or email your customer their receipt right then and there. If you are worried about security, read this

Why accept credit cards at your shows? You will absolutely increase merch sales if you do. A lot of people don’t like to carry a lot of cash when they go out and, when they have it, they are spending it on food and drink. It’s all about making it “stupid easy” for the customer to buy. This’ll do it for you. Sign up is really easy. All you have to do is give the pertinent info and verify your bank information and the money gets deposited into your account in a flash. 

Now all you have to do is be sure your device is charged before the show. 🙂

 

Merch

 -Laura Marie

P.S. Even Bob Lefsetz is blogging about it. If you don’t know who Bob Lefsetz is, subscribe to his blog to get a brutally honest take on the music industry. Sometimes the truth hurts but it can also set you free. So, fly my little broken birdies, FLY!

P.S.S Nerd Alert is a dot com!!!! As in: nerdalert4musicians.com and, follow the blog on Twitter: twitter.com/nerdalert4   Follow nerdalert4 on Twitter

 

For the Indie Do-It-Yourself-er

The following are helpful tools I presented to Elite members of the GoGirls in one of our “secret” meetings at Folk Alliance in Memphis this year. This is a list. It is only a list. If you need further help or have questions about any of these, please post in the comments below. I’ll share my experience as best I can.

These are just some great places to start if you don’t have a team around you and are working on a limited budget. And, yes, you should have your own “.com”. A Facebook fan page will not suffice. And, if you are a band and have a Facebook profile and are using it as a fan page…stop it. Now. Please. 

 

Helpful Tools for Indie Artist

 

Easy and affordable DIY websites: Hostbaby.com and Bandzoogle.com

Both sites now have customizable templates that are affordable and allow you to update your pages and sell your music with very little hassle.

 

Most affordable iPhone app (and Droid to come…): getsoundaround.com

Now owned and also available through Reverbnation.com. Price cannot be beat!

 

Update all your social networks at once: Hootsuite and Ping 

Both of these services allow you to update your social networking sites and FACEBOOK FAN PAGES from your computer and both have iPhone apps for your convenience.

 

Landing pages for your Facebook fan page: Rootmusic.com and FanBridge.com 

Social Networks 4 Musicians has a sweet deal for custom pages but, if you have some DIY skills check out Rootmusic. And, if you are already using FanBridge, they’ve made it easy for you. 

 

DIY CD Sales: Bandcamp.com, Tunecore.com and CDBaby.com 

There are benefits to each. If you haven’t checked them out, do it now.

 

Credit Card sales at your shows: CdBaby.com and Square iPhone app 

Securely swipe credit cards on your iPhone and get direct deposits or get the affordable swiper through your CDBaby.com account.

 

Get your music on the radio: Airplaydirect.com

Get professional and beautiful download cards: Dropcards.com

Get royalties: Soundexchange.com (lengthy application but, do it. If your music is streaming anywhere online, you could have money waiting for you)

Get songs licensed: Pumpaudio.com (They are pretty selective about the music they choose so, be prepared with professional quality recordings of songs as well as instrumental versions. Some people hate the terms so be sure to read them over carefully. All I know is that I’ve received some pretty nice checks without having to shop my songs on my own.)

 J

 

  -Laura Marie

 

Up Next:

Bands: Social Networking No-No’s #2